Simply stated, preproduction is everything that happens before you start shooting, production is all the stuff that happens while you're on-set and shooting, and postproduction is everything that happens afterwards.
Pre-production is the most important time for a director because it’s where we go through a “process of discovery.” It’s also during this time that all departments discover what they need to make a particular movie happen.
All this takes time and the more time you have in prep, the more you will discover and sort out before you go to camera.
Much is expected of the director during the pre-production process. It can all seem very overwhelming no matter how many times you’ve done it. But in reality, taken step by step it could be a fun and rewarding part of the process of making a film.
Every good video, from a feature film, to a commercial, to a web series, starts with a good concept. From there, we bring the concept through the process of pre-production. The concept has to be taken from the abstract and translated into the language of film or video. A treatment, storyboard and a shot list are things to help us navigate this together. We can work with the most detailed idea or abstract concept and turn it into marketable production. Consider us your creative agency and idea generators.
Whether you have a half million dollar budget or 25K, we work closely with you to ensure that we give you the best results for your money. Money, time and contracts all must be managed in order to actually produce a film. Budgets and schedules are simple to conceptualize, and difficult to get right. A schedule is just a detailed list of things you want to do, with how long each will take and who (cast and crew) and what (locations, equipment, sets and props) needs to be there.
The budget is derived from the schedule by figuring out how much each of those things costs per day, and adding it all up (remembering to include preproduction and postproduction as fully scheduled and budgeted aspects of making the film, as well as overhead, with potentially substantial fixed costs like permits, fees, film duplication, etc.
You then use the budget and schedule to help determine financing needs, and plan the actual production. The early budgets and schedules will be used as part of the financing process. As cast member salaries (and, sometimes, story demands) boost the budget, this must all get revised with client approval.
This is where we bring the inspiration, or some type of emotion that helps to connect the story to your audience. The format can range from voice over to inflection to written graphics titles. All of these components serve to deliver your messaging in a style and tone that makes audiences take notice.
Email and modern technology allows our writers and the client to easily communicate and make revisions in real time. This saves a ton of time and we form a better relationship. We like keeping you involved in the writing process because it ensures we get exactly what is needed in terms of creative (and ROI).
We typically do anywhere from 5 -10 revisions before the script is locked. There typically comes a point where additional revisions aren’t actually improving the content. Pick an audience, pick a vision, and we'll execute it well. If it’s memorable and informative, you will win.
The TV commercial is first fleshed out in storyboards, which define the story arc development. The storyboard is a visual map of the scenes you want to shoot and can be sketched by an artist or drawn on a computer. A copywriter will write the commercial's script, which is the voice-over narrative or character dialogue that is spoken in the spot. After the storyboards and script are created and fine-tuned, they are presented to you for preliminary approval. Test your message after the concepts are flushed out in storyboard form to see how the audience responds to it. You may need to make adjustments prior to the actual shoot. If changes are required, they should be done in this stage to avoid excessive charges during the production phase.
We cast for all types of productions. Whether it’s real people for a documentary / testimonial piece or comedic actors or models to bring a particular look we know how to find the right people for the video. Our staff has many years of directing and production experience to make sure that the talent in a show will make it the best it can be. It is critical that you don’t present multiple offers at the same time for the same role. You must wait until your first choice says “no” before approaching your second option. We find our talent everywhere. To say we use one agency over another is just not true.